Keyword Opportunity Engine (KOE)

KOE is an internal, single-user tool used by Yomex to decide which app to build next. It is not offered to the public or to clients.

What it does

For each candidate search keyword it combines three signals: search demand and cost-per-click from Google Keyword Planner (via the Google Ads API, read-only keyword planning services), the strength of the apps already ranking for that keyword in Google Play and the App Store, and the real results of our previously published apps. The result is an "opportunity score" with a confidence value.

Google Ads API usage

KOE uses only KeywordPlanIdeaService (keyword historical metrics and keyword ideas) on our own Google Ads manager account. It does not create or manage campaigns, ads, budgets, conversions or audiences, and Google Ads data is never shared with third parties.

Data and privacy

The tool runs on a private server, is protected by authentication and is used by one person. See our Privacy Policy.